“Amik,” a black beaver with a red stripe featuring the 1976 Games logo, was the symbol of the Montreal Olympics.
A national competition was held to name the mascot. Amik means beaver in the Algonquin language.
The red stripe represents the ribbon used for winners’ medals.
Official Olympic mascots were introduced in 1972 for the Munich Games, where a colourful dachshund was chosen.
Official poster for the 1976 Montreal Olympics, featuring the mascot, Amik. The red stripe was swapped for a rainbow motif.
Related
